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The masterminds behind the widely popular brand, Puma, don't casually drop words like "green" and "eco-friendly" simply for gaining applause and accolades from the general public. Indeed, their relentless dedication to achieving sustainability has raised the bar to laudable new heights. In collaboration with industrial designer, Yves Béhar, PUMA has implemented a new packaging and distribution system which aims to save 60% more paper and water annually.“For a long time our mission has been to become the most desirable sport-lifestyle company, with this next phase of our sustainability program, we have evolved our mission to be the most desirable and sustainable sport-lifestyle company in the world.” said Jochen Zeitz, Chairman and CEO of PUMA. PUMA's shoe package, dubbed the "Clever Little Bag", is basically a fully recycled simple cardboard frame within a red, partially recycled non-woven polypropylene sack, whose handles make it conveniently portable, eliminating the need for plastic shopping bags. The weight and mass of the "Clever Little Bag" is comparatively less than the conventional shoebox, a very handy feat in storage and transportation, as well as reducing the environmental footprint by sparing 8,500 tons of paper each year. These cutbacks in materials and weight are expected to translate into minimizing consumption of other resources, such as saving one million liters of fuel oil, water, diesel and up to 275 tons of plastic. As for other products, PUMA t-shirts will be folded an additional time to cut down on packaging by 45%, and half of their international product collections in footwear, apparel and accessories will contain at least 50% sustainable materials by 2015. 
PUMA's shoe package, dubbed the "Clever Little Bag", is basically a fully recycled simple cardboard frame within a red, partially recycled non-woven polypropylene sack, whose handles make it conveniently portable, eliminating the need for plastic shopping bags. The weight and mass of the "Clever Little Bag" is comparatively less than the conventional shoebox, a very handy feat in storage and transportation, as well as reducing the environmental footprint by sparing 8,500 tons of paper each year. These cutbacks in materials and weight are expected to translate into minimizing consumption of other resources, such as saving one million liters of fuel oil, water, diesel and up to 275 tons of plastic. As for other products, PUMA t-shirts will be folded an additional time to cut down on packaging by 45%, and half of their international product collections in footwear, apparel and accessories will contain at least 50% sustainable materials by 2015.
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