POLICY
Communication Strategy for Advertisers
An advertiser quoted by Reader’s Digest was spot on when he said “The editorial/reader relationship is a one-to-one conversation, and in time it creates a bond of trust, of belief, expectation and empathy. It is through the quality of this relationship that an aperture or opening to the reader’s mind and heart is created, through which we advertisers can establish communication.”
Because MAGAZ can serve a strong niche market, our readers feel a sense of being members of a ‘special club’. This aspect of MAGAZ reading means that the advertisers know they are free to be cheeky or adventurous or whatever is appropriate for the particular niche, because it is a private conversation among like-minded people.
The strong bond between our readers and MAGAZ means advertisers can imply to readers that “not only do we have something to sell but we are also part of the fantasy created by the magazine”
Advertisers Interested in Magaz
Design touches virtually every development and industrial field. Products and projects of all kinds are outcomes of design input. Hence, companies from a wide array of fields are interested to e part of MAGAZ. These include:
- Real Estate Development
- Building Materials Manufacturers & Retailers
- Environmental Technology Manufacturers
- Architectural Accessories
- Kitchen & Bathroom Products
- Furniture Manufacturers & Retailers
- Lighting & Electronics
- Home Appliances Manufacturers & Retailers
- Designer Brand Name Fashion & Accessories
- High End Automotives
What Advertisers Gain by Being in MAGAZ
By including your advertisement in MAGAZ you associate yourself with the values represented by MAGAZ and its community. This includes
- Highly professional image & standards
- High credibility and respectability amongst professional communities in various fields
- Branding strength as a leading trend setter
- High visibility with the right audience
- High ethical standards
Editorial Presence
Increase your viewer-ship through editorial presence. This helps increase awareness of your product in all sectors and fields. As a producer or marketer of quality products that usually depend on design input, MAGAZ is interested in covering the design content for our readers. This gives you the advantage of appearing both editorially and commercially in the magazine.
Frequency & Print Figures
MAGAZ is published monthly with 11 issues a year.
Print quantities in the first year start with 7000 copies in the first month of publication to reach 10,000 before the end of year 1.
